TikTok Expands Gambling Ads in Australia Despite Harm Concerns
TikTok's Australian users will see an increase in gambling ads, with the platform expanding its trial to include more betting companies. The move comes despite concerns over gambling harm and efforts by states like NSW to protect customers.
TikTok, with over a billion downloads globally, has been monitoring gambling ads to ensure user safety. Initially, the trial involved a single company, but it has now expanded to include Dabble and Neds. TikTok users aged 21 or older will be targeted, and they can opt out of seeing these ads, which appear at specific intervals.
The ads, including those from Neds encouraging users to download their app, have been allowed despite previous restrictions on direct gambling advertising. Even VIP Lounges, which previously evaded such laws, are now included in the ban. However, details about which companies are participating in the expanded program remain unavailable to the public.
NSW's plans to ban external gambling signs highlight the growing concern over gambling harm. Meanwhile, TikTok's expanded gambling advertising trial raises questions about user protection and the transparency of participating companies. As the trial progresses, regulators and users alike will be watching closely to ensure safety and accountability.
