Bookmakers Lure Bettors with Best Odds Guaranteed Promotions
Bookmakers are enticing customers with Best Odds Guaranteed (BOG) promotions, primarily for horse racing. This ensures bettors get the best possible payout if odds improve before the race starts. bet365 and Betway are among the notable providers of this offer.
BOG promotions are almost exclusively available for horse racing, with some bookies extending it to greyhounds and other sports for major events. bet365 covers selected horse races, while Betway offers it for all UK and Irish horse racing, both for standard win and each-way bets. By 2025, most bookmakers, including Unibet and BoyleSports, are expected to offer BOG for horse and greyhound racing.
To use BOG promotions responsibly, bettors should check terms and conditions, ensure the race is eligible, and be aware of win or payout limits. They should also practice responsible gambling by setting time and monetary limits, only gambling with affordable money, and avoiding emotional betting.
Best Odds Guaranteed promotions provide better value for bettors and can give them an edge over competitors. Bookmakers use this strategy to attract and retain customers. To take advantage, bettors need to sign up, find the promotion, select the race, make their selection, and confirm the bet. However, it's crucial to gamble responsibly and understand the terms and conditions.
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